We need a new solution

The Better Cotton Initiative (BCI) is addressing these critical issues in an effort to make cotton grown around the world more sustainable. BCI is trying to fundamentally shift how cotton is grown by focusing on three objectives:

1. decreasing the environmental impact of cotton
2. improving labor standards
3. increasing the economic livelihood for farmers

BCI's approach is simple. The collaboration works with local organizations on the ground to train cotton farmers about better farming practices, such as integrated pest management, planting border crops and setting up more efficient irrigation systems. Farmers are educated about labor issues, including the devastating effects of child labor. NGOs on the ground work to leverage local customs.