Fabulous illustrator, designer and art director from canada now in L.A

Geoff McFetridge:
Most of his projects begin with writing or sketching,
which he then tries to simply down to one statement,
written or visual.In his own words, Geoff "uses design to logify ideas.
Yet through this reductive process, none of the narratives are lost.
His narratives offer us a space to get lost in and engage our own
imagination the way we used to when we were children.